Private Policy

This privacy policy is applicable to this website (the “Site”), which is provided and operated by Serial Enterprises Limited (“Serial Enterprises” or “we”). PLEASE READ THE FOLLOWING TERMS CAREFULLY BEFORE USING THE SITE.  Access to the Site is offered to you conditioned on your acceptance without modification of the terms, conditions and notices contained herein (collectively, the “Privacy Policy”).  In addition, particular features, applications and activities offered as part of the Site may also be subject to additional privacy terms specified in connection with such features, applications and activities, all of which are incorporated herein by reference.

By accessing or using thE Site, you agree to THIS Privacy Policy. If you do not agree to THIS PRIVACY POLICY, do not use thE Site.  

Please note that this Privacy Policy applies only to information collected via the Site.  It does not apply to information that you may submit to us by any other means, or to websites maintained by other companies.

Modification Of These Terms

From time to time, Serial Enterprises may change the Privacy Policy.   When we do, the “Last Updated” line above will be revised. You are responsible for regularly reviewing this Privacy Policy.  Your continued use of the Site following the posting of changes to the Privacy Policy indicates your acceptance of those changes.  Unless we provide you with specific notice, no changes to our Privacy Policy of Use will apply retroactively.

Information About You That We May Collect

Personal Information

In connection with your use of the Site or particular features or components thereof, you may be required to provide, and we may collect, information that can identify you personally (“Personal Information”), such as your name, telephone number or address.  For example, you may be required to provide, and we may collect, Personal Information when you:

  • Participate in contests, sweepstakes or other promotions offered by Serial Enterprises via the Site;
  • Request customer service or other assistance;
  • Create an account to have access to the Site or particular features or components thereof;
  • Sign up to receive e-mails, newsletters or other communications from Serial Enterprises; or
  • Otherwise communicate with us via the Site.

Non-Personal Information

When you interact with the Site, we may collect certain information that does not identify you individually (“Non-Personal Information”).  Generally, we collect and store the following categories of Non-Personal Information:

  • Device information about your computer, mobile device, or other device that you use to access the Site, which may include IP address, geolocation information, unique device identifiers, browser type, browser language, and other transactional information;
  • Usage information about your use of our website.  This information may include a reading history of the pages you view;
  • Demographic data such as age, gender and five digit zip code;
  • Additional “traffic data” such as time of access, date of access, software crash reports, session identification number, access times, and referring website addresses; and
  • Your search terms and search results.

Your Source IP Address/Location Information

As noted above, we may collect and store your device’s source IP address.  This may disclose the location of your device at the time you access the Site.  In addition, in some cases the Site may be able to deliver content based on your current location if you choose to enable that feature.  If you enable that feature, your current location will be stored locally on your device and will be used to serve you certain content tied to your location.  If you elect to have your location-based searches saved to your history, we will store such information on our servers.

Use of Cookies, Flash Cookies and Web Beacons

Like many websites, the Site may use “cookies”, which are small text files that are stored on your computer or equipment when you visit certain online pages that record your preferences and actions. We use cookies to track use of our Sites and online services. We may also use cookies to monitor traffic, improve the Site and make it easier and/or relevant for your use.  You may occasionally get cookies from companies advertising on our behalf.  We do not control these cookies, and these cookies are not subject to this cookie policy.

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but, if you prefer, you can usually modify your browser setting to decline cookies. If you delete your cookies or if you set your web browser to decline cookies, some features of the Sites may not work or may not work as designed.  For more information on cookies and how to disable them, you can consult the information provided by the Interactive Advertising Bureau at

We may also use web beacons or flash cookies.  A web beacon or flash cookie (also known as “action tags”, “tracer tags”, or “single-pixel gifs”) is an invisible graphic on a web page that is programmed to collect non-personal information about your use of a given website.  We may also use “Web Storage” to store data about your use of our Sites.  Web Storage is a feature in some browsers that permits websites to store data within your browser rather within a cookie.  This should make this data more secure and make your browser perform better.

We may work with third-party advertising companies who may utilize flash or enhanced cookies or web beacons to better provide advertisements about goods and services that may be of interest to you. These partners do not have access to or use your name, address, e-mail address, telephone number or other Personal Information from us .  They may, however, anonymously track your Internet usage across this and other websites in their networks beyond these Sites.  To learn more about the use of this information or to choose not to have this information used by our third-party advertising partners by opting out please visit the Network Advertising Initiative by clicking

Information from Other Sources

We may collect and store information about you that we receive from other sources to enable us to update and correct the information contained in our database and to better customize your experience with the Site.

Collection Of Personal Information From Children

The Site is not directed to children under the age of 13, and we do not knowingly collect Personal Information from children under 13 years of age. If you are under 13 years of age you should not use the Site or send information about yourself to us.

Use Of Information

We use the information we obtain from or about you to help us personalize and improve your experience with the Site and to make certain features, activities or functionalities available to you.  For example, we may use information we collect (including Personal Information) to:

  • Administer contests, sweepstakes, promotions, and surveys;
  • Provide you with content and services that you request;
  • Communicate with you about your account, respond to your inquiries and send you information about features and enhancements of the Site;
  • Communicate with you about changes to our policies;
  • Send you newsletters, offers and promotions;
  • Provide you with advertising, including advertising based on your activity on our Site or activity on third party sites and applications;
  • Optimize or improve our products, services and operations;
  • Detect, investigate, and prevent activities that may violate our policies or be illegal; and
  • Perform statistical, demographic, and marketing analyses of users of the Site.

We may use and store information about you that we receive from other sources to enable us to update and correct the information contained in our database and to better customize your experience with the Site.

We may use your device’s IP address and other location information to:

  • Personalize content and experiences on our Site;
  • Personalize newsletters, offers and promotions for our products and services, other companies’ products and services and special events;
  • Personalize the advertising that you receive;
  • Optimize or improve our products, services and operations;
  • Detect, investigate, and prevent activities that may violate our policies or be illegal; and
  • Perform statistical, demographic, and marketing analyses of users of the Site.

Disclosure Of Information

We will only disclose your Personal Information collected via the Site to other companies as described in this Privacy Policy.

We may disclose Personal Information and other information collected from you to our parent companies, subsidiaries, affiliates and investors.

We occasionally provide Personal Information and other information collected from you to companies that provide support services to us or perform functions on our behalf, such as marketing, analytics, providing customer service, or assisting in the administration of contests or sweepstakes or fulfillment of contest or sweepstakes prizes.  These companies may need Personal Information in order to perform their functions.   We do not authorize them to use the information we share with them for any other purpose.

We may disclose Personal Information and other information collected from you if required to do so by law or in the good-faith belief that such action is necessary to (a) conform to applicable law or comply with legal process; (b) protect and defend the our rights or property, the Site or our users, and (c) act under emergency circumstances to protect the personal safety of us, our affiliates, agents, or the users of the Site or the public.

We may provide Non-Personal Information about how our users collectively use the Site in aggregated form to our business partners and other third parties. We may also use or share any information that is not Personal Information in any other manner that we decide is appropriate or necessary.

In the event of a sale of Serial Enterprises, the Site or some or all of our business, assets or equity, we may disclose Personal Information to those involved in the sale. If such an event were to occur, we would strive to ensure that the recipient treat your Personal Information as described in this policy.

We may disclose or share Non-Personal Information (or other information, other than Personal Information) in any other manner that we deem appropriate or necessary. Among other things, we may disclose Non-Personal Information to third parties to help us determine how people use parts of the Sites and who our users are so we can improve our Sites.  We may also disclose Non-Personal Information to our partners and other third parties about how our users collectively use the Sites.

Information You Make Public

Please remember that any information you share in public areas, such as your personal profile or comment threads, or that you otherwise post, display or disseminate in a way that is open to other users of the Site, becomes public.  Please be careful about what you disclose and do not disclose any Personal Information that you expect to keep private.

Information Security

We use all reasonable efforts to safeguard Personal Information once we receive it, but no data storage system or transmission of data over the Internet or any other public network can be guaranteed to be 100% secure.  As a result, we cannot guarantee the security of any information we obtain.  We will not be liable for disclosure of any information due to errors in transmission or the unauthorized act of any third party.

Governing Law; Notice To Non-U.S. Users

The Site is provided in the United States of America and our policies are directed at compliance with the laws of the United States of America and its constituent jurisdictions.  If you are uncertain whether this Privacy Policy conflicts with the applicable local privacy laws where you are located, you should not submit your Personal Information to Serial Enterprises.

If you are located outside the United States of America, you should be aware that your personally identifiable information will be transferred to the United States of America, the laws of which may be deemed by the your country to have inadequate data protection. If you are located in a country outside the United States of America and voluntarily submit personal information to us, you thereby consent to the general use of such information as provided in this privacy policy and to the transfer of that information to, and/or storage of that information in, the United States of America.

Assignment; Change Of Ownership

We may change our ownership or corporate organization, be sold or merge with another company.  We may also sell assets associated with the Site.  We will have the right to transfer some or all of the information in our possession, including Personal Information concerning users, in connection with a change of ownership, change of corporate organization, sale or merger of Serial Enterprises, or sale of assets.  Under such circumstances we would, to the extent possible, require the acquiring party to follow the practices described in this Privacy Policy, as it may be amended from time to time.  Nevertheless, we cannot promise that an acquiring company or the merged company will have the same privacy practices or treat your information the same as described in this Privacy Policy.


You may always opt-out of receiving future e-mail messages from Serial Enterprises by sending us a message at

Your California Privacy Rights

California Civil Code Section 1798.83 permits customers who are California residents to request certain information regarding its disclosure of their personal information to third parties for their direct marketing purposes. To make such a request, please send an e-mail to

Copyright 2013 Serial Enterprises Limited. All rights reserved.